Concept of New Product Development PRODUCT DEVELOPMENT CONCEPT The product idea concept is first developed from market and consumer research but with consideration of the technical aspects of the product. Usually, it is a combination of internal company information searching combined with consumer or, in industrial marketing, customer discussion groups. In industrial product development, it has been shown that selecting the most innovative customers for product concept development reduces the time and improves the product concepts. The product idea concept research leads to a more detailed description of the product ideas and also includes screening of the ideas. Product Development is the design and engineering required to make products serviceable, salable, producible and profitable. The basic concept involved in PD may be of two types: Creative Technical Creative design focuses on analysis and creativity. Technical design which involves perfecting the style