Stages of the New Product Development (NPD) Process New-Product Development Process: New product development is a process which is designed to develop, test and consider the viability of products which are new to the market in order to ensure the Growth or survival of the organization. Every entrepreneur knows that productivity is one of the key ingredients for successful product development. New product development (NPD) is the complete process of bringing a new product to market. A product is a set of benefits offered for exchange and can be tangible (that is, something physical you can touch) or intangible (like a service, experience, or belief). Stages of New Product Development: New product development as the first stage in generating and commercializing new product within the overall strategic process of product life cycle management used to maintain or grow their market share. Idea Generation Idea Screening Concept Development and Testing Business Analysi